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How to Write a Cold Email that Gets Replies

There are several reasons to write a cold email. The most common reason is to reach out to potential clients in hopes of attracting their business. However, you could write a cold email to businesses, celebrities, politicians, and others you’ve never spoken with before but hope to receive a response from now. More than knowing how to write a solid cold email, you need to know how to write a cold email that gets replies. Here are a few tricks that you can use to increase the chances of getting a response.

1. Write an Intriguing Subject Line

Your first goal is to get the recipient to open his or her email. This is not an easy task. It’s easy to go through your list of emails and mark them as spam or send them to the trash can without needing to open it. So, you need to write a subject line that doesn’t sound like spam and will intrigue the recipient enough to take the time to open it.

To do this, keep your subject short. It should be about five to seven words in length. Use action verbs to strengthen the writing, and clearly state what the recipient will see when opening the email. Some tricks that you can use include:

  • Using the recipient’s name.
  • Comparing a celebrity to your product or services.
  • Playing off your competitor’s weaknesses.
  • Showing your enthusiasm for your business.

2. Craft Compelling Copy

Keep your email short and simple. If they open the email and see a five-paragraph essay, they probably won’t take the time to read it. Determine how you can quickly deliver the information, or use bullet points and headers to help draw the reader’s attention to the most important parts.

Most importantly, use a conversational tone. The reader wants to know that the copy was written by a person. If things sound too robotic, it will leave a negative impression on the reader and decrease the likelihood that he or she will reply to the email.

3. Personalize

One way to humanize the copy is by personalizing it for each recipient. You can write an email that you can copy and paste to a list of people. But, before you send it out to each person, personalize it. Start by addressing the person by his or her first name—or keep things professional with Mr./Mrs. _________.

To personalize the email beyond this, you may need to do a little research. For example, you could check social media accounts to learn more about the recipient. Try to get a sense of the person’s personality to determine the tone you should use for your email. Should it be more professional or casual? Would it be helpful to make it humorous? Should you use more technical terms? Also, think about how you can make the email relevant to the recipient. What content could you share that would be the most helpful for that person?

4. Discuss Your Reason for Writing

Why are you writing a cold email? Why are you reaching out to this particular person? It doesn’t have to be some big secret. Let the recipient know your reason for communicating with them. How would they personally benefit from your product or services? Why should they consider writing you back about making a purchase or scheduling your services? Briefly discuss your reasons to personalize things for your recipient.

5. Emphasize Benefits

As you think about what to write, remember that people want to know what and why. What are you selling? Why should they buy it from you? Let them know the benefits that they can enjoy by replying to you and/or purchasing your products or services. If you’re unsure what to write, think about the problem that you could solve for your clients and customers. Use the email to discuss the problem and how you can solve it for them.

6. Build Your Credibility

Briefly talk about who you are, how long you’ve been in business, and other facts that will show your credibility. Why should the recipient listen to you? Why are you the expert that can help them solve this problem? If you’re unsure what to include, you could have a link to testimonials from past clients, too.

7. Avoid Spam Words

There are certain words that spam emails tend to include. If your email server notices a lot of these words in the email, they’re going to send it to your spam folder. To prevent this from happening with your cold emails, avoid these spam words and phrases. Some of these include:

  • Accept credit cards
  • 50% off
  • Free info
  • You requested
  • Once in a lifetime

8. Use a Call to Action

After reading your email, what do you want the recipient to do? Don’t assume that people will be able to read your mind. If you want them to respond, say so. If you want them to visit your website, let them know. Use a call to action at the end of your email, so all the recipients of your cold email will know what you want them to do next.

When you think about how to write a cold email that gets replies, what strategies have you used? Are there other tricks and tips that have been successful for you? Tell us about them in the comments below. Then, get to work and use these tips to increase the number of responses you get from your cold emails.

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