How can you make your sales writing more effective? Find out as we discuss ways to incorporate the concepts of urgency and exclusivity in your writing.
How can you anticipate buyer concerns when writing your sales copy? These three tips can help you improve your sales copy, and better reach your customers.
Sloppy copy will make a bad impression on your customers, so what can you do to avoid it? Find out as we discuss 7 tips for improving your professional copy, from choosing the right voice to maintaining consistency.
What is professional writing? This is one skill that is valuable in today’s world of ever-shrinking attention spans, and can help you stand out from the crowd when trying to land a job. Professional writing seeks to inform, persuade, or instruct others. Read on to learn more about what professional writing entails.
What is storyselling? Storyselling is an important tool for any marketer or salesperson. If you have a great product or service, storyselling is one way to make what you offer memorable to your customers. Learn more about the key benefits storyselling can offer for your business.
When writing a business proposal, you don’t need to reinvent the wheel. Check out these sites for business proposal templates that you can use to craft proposals for your clients.
If you would like to learn how to write a white paper, you must first understand how the white paper has evolved from its original usage in governmental circles. Read on for how to write a white paper, no matter which industry you’re in!
If you’ve studied up on what a white paper is and the format of a white paper formats, you’re probably looking for some white paper examples to help you get the ball rolling. Read on for 3 great white paper examples, and how they are written for major industries.
With different industries using different styles for their white papers, it can be tricky to put together one definitive guide to the correct white paper format. To help you out, we’ve put together a list of the common white paper formats that will guide your next piece of writing.
What is a white paper, and how can you craft a compelling one in your marketing efforts? Find out as we discuss what a white paper is, and how to write successful ones that reach your target audience.