Your blog title is the first thing that people see. It can compel people to want to read your blog. To do this, however, you need to write a really good title. Sounds pretty intimidating, right? How does one generate blog title ideas that get people to want to read more? Here are 7 steps that you can take to come up with the perfect title for your blog post.
1. Write a Working Title
Start with a working title. What is the post about? You don’t have to get creative yet. Just stick to the basics and write a title that takes up space. This doesn’t have to be the title that you publish.
2. Research Keywords
Now, take a moment to research keywords that can help boost your blog’s ranking in web searches. There are several websites that you can use to find these, such as Ubersuggest. Search for a word related to your article, and find out what other words people search for in relation to that blog topic. Choose a keyword from this list to include in your title.
3. Use Attention-Grabbing Words
On top of including words that help with web search rankings, there are several words and phrases that help pique your audience’s interest. Some of these include:
- How to…
- Things People Hate About…
- (Numbers, such as lists)
4. Keep It Simple
Short, simple titles not only catch the eye of readers, but they are also easier to read in search results. Most search engines can show only about 70 characters before they start to cut off the title. To ensure that the entire title gets seen, you need to keep it on the shorter side.
It’s also best to keep your title to about 12 words, so the title doesn’t get cut off on social media platforms. This makes it easier for people to share it on their Twitter feeds, Facebook pages, and other social media sites.
5. Use the Active Voice
Stick to active voice when coming up with blog title ideas. Unlike the passive voice, you’ll find that titles written in the active voice are stronger, livelier, and more compelling.
6. Think About Your Reader
Think about why your readers would want to check out your blog post. How will the post benefit them? What will readers get from your article? Of course, before you can answer these questions you need to think about who your audience is and what they want to learn more about. Then, write a title that tells your readers what the post provides to them.
7. Consider Posing a Question
Another way to make a compelling blog title is to pose a question. Get your reader thinking before they answer the question. This method is especially effective if the question is something that they want to learn more about. If they want to know the answer, they’re going to read your post.
To determine the best blog title for your posts, think about your audience and the information that you want to convey. Your title doesn’t have to be overly clever to get someone to click on it. Think about what would get you to read the post, and use these tips to guide you as you come up with the perfect blog title ideas for your next posts.
P.S. To put these tips into practice, be sure to check out our exercise on blog title content!