{"id":5000,"date":"2017-12-14T10:00:23","date_gmt":"2017-12-14T10:00:23","guid":{"rendered":"https:\/\/magoosh.com\/?p=5000"},"modified":"2017-12-14T10:00:23","modified_gmt":"2017-12-14T10:00:23","slug":"social-media-application-process","status":"publish","type":"post","link":"https:\/\/magoosh.com\/blog\/social-media-application-process\/","title":{"rendered":"The Increasingly Important Role of Social Media in the Application Process"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/12\/The-Increasingly-Important-Role-of-Social-Media-in-the-Application-Process.png\" alt=\"The-Increasingly-Important-Role-of-Social-Media-in-the-Application-Process-accepted-magoosh\" width=\"700\" height=\"350\" class=\"aligncenter size-full wp-image-5002\" srcset=\"https:\/\/magoosh.com\/blog\/files\/2017\/12\/The-Increasingly-Important-Role-of-Social-Media-in-the-Application-Process.png 700w, https:\/\/magoosh.com\/blog\/files\/2017\/12\/The-Increasingly-Important-Role-of-Social-Media-in-the-Application-Process-300x150.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/p>\n<p>On October 25th, a survey* released the results of over 150 business schools in the United States. While the survey only interviewed business schools, the implications are relevant to all college and graduate school applicants.<\/p>\n<p>With regard to social media, the results very clearly indicate that an applicant\u2019s social media profile is becoming more and more a part of the application process. Here are some particularly important stats:<\/p>\n<ul>\n<li>35% of admissions officers say they visit applicants\u2019 social media accounts (up from 22% in 2011) to acquaint themselves with an applicant in an informal way.<br \/>\n&nbsp;<\/li>\n<li>Of those who said they visited social media sites, 33% say they do it \u201coften.\u201d<br \/>\n&nbsp;<\/li>\n<li>Social media accounts have negatively impacted an applicant half the time (up from 14% in 2011), and have had a positive impact the other half (48% \u2013 the question wasn\u2019t asked in 2011).<br \/>\n&nbsp;<\/li>\n<li>Some of the information that negatively impacted applicants included misaligned goals, racism, and unpleasant imagery.<br \/>\n&nbsp;<\/li>\n<li>Applicants were helped by evidence of volunteer work, <a href=\"https:\/\/hubs.ly\/H09gjxQ0\" rel=\"noopener noreferrer\" target=\"_blank\">writing samples<\/a>, and an overall positive impression of the candidate from hobbies and ambitions.<br \/>\n&nbsp;<\/li>\n<li>61% of those surveyed agreed with the statement, \u201cWhat students post on their social media pages is in the public sphere, so it\u2019s \u2018fair game\u2019 for us to use to help make admissions decisions.\u201d<\/li>\n<\/ul>\n<p>So what are the implications? At Accepted, we <a href=\"https:\/\/hubs.ly\/H09gjwB0\" rel=\"noopener sponsored noreferrer\" target=\"_blank\">advise all college and grad school applicants<\/a> that before they apply, they need to do a serious audit of ALL of their social media accounts. When you review your accounts, don\u2019t leave a single one out, even if you think that you only use Pinterest for collecting cute ideas for knitting socks, or Instagram for posting pictures of your dog. At some point you may have posted, liked, or commented on something inappropriate.<\/p>\n<p>Once you have done the audit yourself, enlist the help of someone you trust implicitly (parent, family friend, colleague, <a href=\"https:\/\/hubs.ly\/H09h1hX0\" rel=\"noopener noreferrer\" target=\"_blank\">admissions consultant<\/a>, professor \u2013 essentially anyone you know has your best interests at heart) to check through your accounts as well.<\/p>\n<p>When you are confident that your accounts look good, it is time for you to focus on how to use social media going forward. Even if you think your settings are private and others won\u2019t be able to see your content, act as if what you post is public. Consider the following:<\/p>\n<ul>\nWould what you are about to post make your favorite teacher proud?<\/p>\n<p>What about your boss who you so respect?<\/p>\n<p>How would your beloved grandmother feel if she saw it?\n<\/ul>\n<p>If you think the response would be negative, don\u2019t post it. On the flip side, if you have accomplishments, extracurriculars, or other positive information to share, continue to do so!<\/p>\n<p>Whether you realize it or not, social media is a reflection of your personal brand, and will continue to be as you move forward in school and with your career. Treat it with care.<\/p>\n<p>*survey conducted by Kaplan Test Prep<\/p>\n<p><strong>Create an admissions profile that will impress the adcom! Team up with an Accepted admissions expert who will help you <a href=\"https:\/\/hubs.ly\/H09gjwB0\" rel=\"noopener noreferrer\" target=\"_blank\">present yourself at your best and get accepted to your dream school<\/a>.<\/strong><\/p>\n<p><em><a href=\"https:\/\/hubs.ly\/H09jbyS0\" rel=\"noopener noreferrer\" target=\"_blank\">Jen Weld<\/a> worked as an admissions consultant and Former Asst. Dir. of Admissions at Cornell\u2019s EMBA program (4 years) prior to joining Accepted. She has an additional 10 years of experience in higher ed and corporate marketing. She is happy to assist you with your graduate school applications.<\/p>\n<p>This article was originally posted on <a href=\"https:\/\/hubs.ly\/H09h2n40\" rel=\"noopener noreferrer\" target=\"_blank\">Accepted Admissions Blog<\/a>.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An applicant\u2019s social media profile is becoming more and more a part of the application process. Learn more about this finding, and how you can use your profiles to your advantage when applying.<\/p>\n","protected":false},"author":58,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"ppma_author":[491],"class_list":["post-5000","post","type-post","status-publish","format-standard","hentry","category-guest-post"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Increasingly Important Role of Social Media in the Application Process - Magoosh Company Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magoosh.com\/blog\/social-media-application-process\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Increasingly Important Role of Social Media in the Application Process\" \/>\n<meta property=\"og:description\" content=\"An applicant\u2019s social media profile is becoming more and more a part of the application process. 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