{"id":4626,"date":"2017-03-15T09:00:56","date_gmt":"2017-03-15T09:00:56","guid":{"rendered":"https:\/\/magoosh.com\/?p=4626"},"modified":"2017-03-15T09:00:56","modified_gmt":"2017-03-15T09:00:56","slug":"silver-bullet-diversity-progress","status":"publish","type":"post","link":"https:\/\/magoosh.com\/blog\/silver-bullet-diversity-progress\/","title":{"rendered":"There\u2019s no \u2018silver bullet\u2019 to increasing diversity, but here\u2019s how we\u2019re making progress."},"content":{"rendered":"<p>.borderexample<br \/>\n{<br \/>\nborder:2px;<br \/>\nborder-style: solid;<br \/>\nborder-color:#CDEED6;<br \/>\nborder-radius: 5px;<br \/>\nbox-shadow: 3px 3px 3px #EEEEEF;<br \/>\npadding: 2em;<br \/>\n} <\/p>\n<p>Writing about diversity and inclusion (D&amp;I) makes me uncomfortable. I\u2019ve been told a compelling article should be bold and opinionated, but the truth is, my beliefs are oftentimes loosely-held and nuanced. The topic of diversity is no exception. Yet here I am writing an article about it. <\/p>\n<p>Why? Because I believe it\u2019s important for myself and other CEOs to frequently step back and take a hard look at how we run our companies and to share how we\u2019ve failed, how we\u2019re working to improve, and what we\u2019ve learned in the process.<\/p>\n<p>I\u2019m the first to admit our company is still very early in its diversity journey. In fact, the more I look into D&amp;I initiatives, the more I realize there\u2019s a lot we don\u2019t know and a lot of work we still need to do. That said, I still want to share with you how we think about D&amp;I at Magoosh and what we\u2019re doing to create a more diverse and inclusive team\u2014even if it\u2019s uncomfortable to talk about. I hope it might support another team\u2019s roadmap to diversity, that it communicates to Magoosh jobseekers that we value D&amp;I, and that it inspires more open conversations in the tech industry about our journeys, struggles, and failures in striving toward a more diverse workforce.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/The-hard-truth...-2.png\" alt=\"\" width=\"500\" height=\"100\" class=\"alignleft size-full wp-image-4635\" \/><\/p>\n<p>I started actively thinking about diversity in early 2015 after attending a panel at the Lean Startup Conference about diversity in tech led by <a href=\"https:\/\/en.wikipedia.org\/wiki\/Eric_Ries\"><span style=\"font-weight: 400\">Eric Ries<\/span><\/a><span style=\"font-weight: 400\"> (founder of the Lean Startup movement), <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Freada_Kapor_Klein\"><span style=\"font-weight: 400\">Freada Kapor<\/span><\/a><span style=\"font-weight: 400\"> (one of our investors) and a few others. About 15 minutes into the panel, Eric shared a story about his <\/span><i><span style=\"font-weight: 400\">aha<\/span><\/i><span style=\"font-weight: 400\"> moment in D&amp;I. His company had been failing in the \u201cdiversity department,\u201d he told the audience, but he attributed it to a pipeline issue. To challenge this assumption, he and his team decided to run blind application reviews (in which he couldn\u2019t see the name of applicants) and the results surprised Eric. He realized he would move different candidates forward when doing a blind application review compared to traditional application review. In other words, bias was largely creeping into his hiring process and he hadn\u2019t even realized it. His anecdote hit hard. Sitting there listening quietly, I was overcome with a sinking feeling. I realized bias\u2014<\/span><i><span style=\"font-weight: 400\">my bias<\/span><\/i><span style=\"font-weight: 400\">\u2014 was likely creeping into our process.<\/span><\/p>\n<p><span style=\"font-weight: 400\">I went back to Magoosh with a plan to change our hiring methods. We would implement new strategies and seek out diverse recruiting channels. <\/span><i><span style=\"font-weight: 400\">No problem<\/span><\/i><span style=\"font-weight: 400\">, I told myself, <\/span><i><span style=\"font-weight: 400\">we have this diversity thing figured out<\/span><\/i><span style=\"font-weight: 400\">. I no longer had to feel like my company was one of <\/span><i><span style=\"font-weight: 400\">those<\/span><\/i><span style=\"font-weight: 400\"> companies, blinded by its own biases. \u00a0That\u2019s when\u2014confident I was close to solving our own diversity issues\u2014I reached out to Freada and asked where we should start posting our new open positions. She responded the same day.<\/span><\/p>\n<blockquote>\n<p class=\"borderexample\"><i><span style=\"font-weight: 400\">\u201cBhavin&#8211;I guess I don&#8217;t understand the disconnect here. \u00a0You seem to be asking for a simple list (i.e. silver bullet) of where to recruit so that you&#8217;d end up with more diversity. \u00a0If the issue were simply about recruiting somewhere differently, everyone would know about it and every tech company would be more diverse\u2026.<\/span><\/i><br \/><\/br><i>Instead this is a much more complicated and nuanced problem.<\/i><br \/><\/br><i>There are dozens of methodologically rigorous studies that document even well-intentioned people harbor all kinds of racial, ethnic and gender bias, especially when it comes to STEM fields. \u00a0If I just send you a list of schools (which are easy enough to find without my help), none of these biases will be addressed. \u00a0Resumes with African American or women&#8217;s names will be unconsciously judged differently.<\/i><br \/><\/br><i>A real commitment to diversity is not a check-the-box exercise. \u00a0There are things to do on the recruiting side (e.g. what&#8217;s the language in the job description?), hiring side (e.g. where you post or do in-person recruiting), interviewing (e.g. do you do structured interviews or free form and how do they each stack up if you care about diversity?), evaluating candidates (e.g. does rank of school matter?) then onboarding.<\/i><br \/><\/br><i>This is not one email or one meeting\u2026it&#8217;s a decision to evaluate your practices and your work environment so that you can recruit and retain diversity.\u201d<\/i><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400\">In other words, I <\/span><i><span style=\"font-weight: 400\">didn\u2019t<\/span><\/i><span style=\"font-weight: 400\"> have diversity figured out. I was asking for a simple solution to a complex problem\u2014a problem that would require me to start rethinking Magoosh\u2019s hiring initiatives from every angle, not by doing a quick check-the-box exercise.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Freada graciously offered to come chat with me and our leadership team. She answered our questions, shared some research, and identified strategies that we could implement. After the meeting, we began holistically evaluating our hiring process. Our team took a long, hard look at our process and saw we were doing some things well and some things poorly. We came to realize committing to diversity and inclusion would be an ongoing process that would require quite a bit of effort.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/What-are-we-doing....png\" alt=\"\" width=\"500\" height=\"100\" class=\"alignleft size-full wp-image-4634\" \/><\/p>\n<p><span style=\"font-weight: 400\">Since then, we\u2019ve committed to continuous improvement of our hiring process, and I want to share what we\u2019re doing today to keep getting better. Each item below is a work in progress\u2014we know there\u2019s more we can do, and we continue to think about how to create a fairer and better hiring process and a more inclusive culture. In aggregate, here\u2019s what we\u2019d aim to accomplish with the practices outline below: 1) to encourage candidates from diverse networks to apply to Magoosh; 2) to decrease our own unconscious bias; and 3) to create a fair system for hiring and growth at Magoosh. Take a look and I welcome you to share your thoughts and questions at the end. <\/span><\/p>\n<hr width=\"50%\">\n<h4><i>What we&#8217;re doing to encourage candidates from diverse networks to apply to Magoosh<\/i><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin-right: 5px;margin-bottom: 0px\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Pink-Geometric-Shape-2.png\" alt=\"pink-magoosh-geo\" width=\"50\" height=\"50\" \/><b>Diversifying our applicant pool<\/b><\/p>\n<p><span style=\"font-weight: 400\">Many of our hiring managers, myself included, don\u2019t have diverse networks. We\u2019re currently working on building our networks, so we can share open positions, details about our company, and more to people from diverse backgrounds. For a few positions, we also experimented with the <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Rooney_Rule\"><span style=\"font-weight: 400\">Rooney rule<\/span><\/a><span style=\"font-weight: 400\">, holding off on phone interviews until we hit certain target percentages for applicant pool, and we hope to use the Rooney rule for all positions in the future. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin-right: 5px;margin-bottom: 0px\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Pink-Geometric-Shape-2.png\" alt=\"pink-magoosh-geo\" width=\"50\" height=\"50\" \/><b>Creating inclusive job descriptions<\/b><\/p>\n<p><span style=\"font-weight: 400\">When Freada visited Magoosh, she shared that <\/span><a href=\"https:\/\/hbr.org\/2014\/08\/why-women-dont-apply-for-jobs-unless-theyre-100-qualified\"><span style=\"font-weight: 400\">women are less likely than men to apply to positions in which they don\u2019t meet all the criteria<\/span><\/a><span style=\"font-weight: 400\">. She also told us both women or men may be discouraged from applying based on certain words in the job description. We made a few changes:<\/span><\/p>\n<ol>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">In our job postings, we now say \u201cYou have many of the following\u201d instead of saying \u201cRequirements\u201d. We also added a sentence that says, \u201cPlease feel comfortable applying, even if you don\u2019t meet all the requirements for the position.\u201d<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Our hiring managers and recruiters know to avoid certain words that might discourage certain candidates from applying (e.g. we\u2019re looking for a \u201cfinance guy\u201d)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We run our job postings through <\/span><a href=\"http:\/\/textio.com\"><span style=\"font-weight: 400\">Textio<\/span><\/a><span style=\"font-weight: 400\">, a site that provides you with feedback about language in your posting. It tells us how much of the language in our job descriptions is gendered, how much of it might discourage someone of a different race, etc., then gives us a score based on those factors. We target a score of 65+ for each posting.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">We added a sentence to the bottom of all our job descriptions that states, \u201cWe are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.\u201d <\/span><\/li>\n<\/ul>\n<\/ol>\n<hr width=\"50%\">\n<h4><i>What we&#8217;re doing to decrease our unconscious bias<\/i><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin-right: 5px;margin-bottom: 0px\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Pink-Geometric-Shape-2.png\" alt=\"pink-magoosh-geo\" width=\"50\" height=\"50\" \/><b>Conducting blind questionnaire review<\/b><\/p>\n<p><span style=\"font-weight: 400\">We\u2019d love to have a blind review process for all cover letters and resumes, but unfortunately, our applicant tracking system doesn\u2019t support that yet. However, we have been experimenting with blind review for candidates\u2019 questionnaires\u2014a later step in our process. When possible, our recruiter provides the questionnaire responses to the hiring manager without the candidate\u2019s name, so the hiring manager isn\u2019t unintentionally biased in some way.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin-right: 5px;margin-bottom: 0px\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Pink-Geometric-Shape-2.png\" alt=\"pink-magoosh-geo\" width=\"50\" height=\"50\" \/><b>Using rubrics for interviews and questionnaires<\/b><\/p>\n<p><span style=\"font-weight: 400\">A few years ago, we were recruiting for a position that was bringing in a high volume of applications. Multiple people were grading the same questionnaires, and they quickly realized there were a number of discrepancies between each assessment. One of the individuals decided to introduce a grading rubric to address the problem. The hypothesis: If they predefined the criteria they were looking for in the role, then assessed each questionnaire based on that criteria, they could lower the chance for bias to creep in. Ideally, two graders reviewing the same responses and using the same rubric would reach the same conclusion. Overall, it proved to be a successful strategy, so other Magoosh hiring managers began using rubrics for questionnaires and for the in-person interview as well. Now, grading on a rubric has become a standard part of how we evaluate candidates. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin-right: 5px;margin-bottom: 0px\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Pink-Geometric-Shape-2.png\" alt=\"pink-magoosh-geo\" width=\"50\" height=\"50\" \/><b>Asking structured in-person interview questions<\/b><\/p>\n<p><span style=\"font-weight: 400\">We do two culture\/behavioral interviews for all in-office, full-time hires. We use the same set of questions for each candidate, and for a given open position, we\u2019ll use the same set of interviewers. Each interviewer then independently completes a scorecard based on our in-person interview rubric, and then we debrief. This approach ensures candidates are being asked the same questions, and it prevents one interviewer from biasing another one.<\/span><\/p>\n<hr width=\"50%\">\n<h4><i>What we&#8217;re doing to create a fair system for hiring and growth<\/i><\/h4>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin-right: 5px;margin-bottom: 0px\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Pink-Geometric-Shape-2.png\" alt=\"pink-magoosh-geo\" width=\"50\" height=\"50\" \/><b>Providing guidance on what to write in a cover letter<\/b><\/p>\n<p><span style=\"font-weight: 400\">We\u2019ve found that some people know how to write cover letters and others don\u2019t. We\u2019ve also realized that one\u2019s ability to write a cover letter isn\u2019t necessarily a predictor of how well that person would do in the role. In our application, we now provide guidance to all applicants about what we\u2019re looking for in a cover letter to ensure each candidate knows exactly what we\u2019re looking for.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin-right: 5px;margin-bottom: 0px\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Pink-Geometric-Shape-2.png\" alt=\"pink-magoosh-geo\" width=\"50\" height=\"50\" \/><b>Creating a salary framework<\/b><\/p>\n<p><span style=\"font-weight: 400\">A few years ago, <\/span><a href=\"https:\/\/magoosh.com\/blog\/why-we-dont-negotiate-salary\/\"><span style=\"font-weight: 400\">I wrote about our approach to non-negotiable salary<\/span><\/a><span style=\"font-weight: 400\">. Our salary framework is an extension of that principle. In short, we aim to place each of our employees in a specific role (e.g. Product Manager) and at a specific level (e.g. Level 3). There\u2019s a fixed salary associated with each role and level. We hope this results in equal pay for equal work.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" style=\"float: left;margin-right: 5px;margin-bottom: 0px\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Pink-Geometric-Shape-2.png\" alt=\"pink-magoosh-geo\" width=\"50\" height=\"50\" \/><b>\u201cStay\u201d interviews<\/b><\/p>\n<p><span style=\"font-weight: 400\">Most people are familiar with exit interviews in which an HR person asks an employee for feedback after that employee has already decided to leave. In mid-2015, we decided to conduct \u201cstay\u201d interviews or, as we call them, check-ins. Our HR manager meets with every employee in the company to get feedback\u2014both positive and negative. She then shares company-wide and department-wide themes (without sharing individual names) with me and the other team leads. We believe that getting this feedback is helping us take steps to create a more inclusive culture.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Results.png\" alt=\"\" width=\"500\" height=\"100\" class=\"alignleft size-full wp-image-4636\" \/><\/p>\n<p><span style=\"font-weight: 400\">It\u2019s hard to quantify exactly what impact these changes have made, but I can say that in late 2014, we had 18 employees who were 30% women and 70% men. Today, in early 2017, our team of 30 full-time employees is 60% women and 40% men, including two women on our five-person senior management team, and four women people managers out of a total seven people managers. That said, we are still very underrepresented in certain areas and have much progress to make. I hope that by committing to the practices outlined above, and by expanding into more, we can eventually achieve and sustain our D&amp;I goals.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Diversity and inclusion requires consistent and relentless focus. We\u2019re still very early in our journey\u2014we have a long way to go and a lot to learn, but I\u2019m grateful that we started down this path and that our team is constantly thinking about how we can get better.<\/span><\/p>\n<p><span style=\"font-weight: 400\">In early 2016, we signed the Kapor Founder\u2019s Commitment, in which we committed to a series of actions that support diversity and inclusion in our company. You can learn more about the commitment and how your own company can commit to diversity <\/span><a href=\"http:\/\/www.kaporcapital.com\/founders-commitment\/\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">. <\/span><\/p>\n<p><span style=\"font-weight: 400\">Now that I\u2019m done sharing my thoughts, I\u2019d love to hear from you. As I mentioned previously, we still have a ways to go in our diversity efforts. If you have any ideas about how we can continue to increase the number of underrepresented minorities at Magoosh, let me know in the comments. <\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p>&nbsp; <\/p>\n<p><i><span style=\"font-weight: 400\">Thanks to <\/span><\/i><a href=\"https:\/\/twitter.com\/catperezsays\"><i><span style=\"font-weight: 400\">Cat Perez<\/span><\/i><\/a><i><span style=\"font-weight: 400\"> (<\/span><\/i><a href=\"https:\/\/www.healthsherpa.com\/\"><i><span style=\"font-weight: 400\">HealthSherpa<\/span><\/i><\/a><i><span style=\"font-weight: 400\">), <\/span><\/i><a href=\"https:\/\/twitter.com\/sydneypaige10\"><i><span style=\"font-weight: 400\">Sydney Thomas<\/span><\/i><\/a><i><span style=\"font-weight: 400\"> (<\/span><\/i><a href=\"http:\/\/precursorvc.com\/\"><i><span style=\"font-weight: 400\">Precursor Ventures<\/span><\/i><\/a><i><span style=\"font-weight: 400\">), and the Magoosh team for reviewing this article.<\/span><\/i><\/p>\n<p>&nbsp;<br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no simple solution to increasing diversity and inclusion. Our CEO shares our journey to create a more diverse and inclusive team at Magoosh.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"ppma_author":[496],"class_list":["post-4626","post","type-post","status-publish","format-standard","hentry","category-philosophy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.7 (Yoast SEO v21.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>There\u2019s no \u2018silver bullet\u2019 to increasing diversity, but here\u2019s how we\u2019re making progress. - Magoosh Company Blog<\/title>\n<meta name=\"description\" content=\"A reflection on diversity by Magoosh CEO Bhavin Parikh\u2014how we&#039;ve failed, what we&#039;ve learned, and what we&#039;re working to improve.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/magoosh.com\/blog\/silver-bullet-diversity-progress\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"There\u2019s no \u2018silver bullet\u2019 to increasing diversity, but here\u2019s how we\u2019re making progress.\" \/>\n<meta property=\"og:description\" content=\"A reflection on diversity by Magoosh CEO Bhavin Parikh\u2014how we&#039;ve failed, what we&#039;ve learned, and what we&#039;re working to improve.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/magoosh.com\/blog\/silver-bullet-diversity-progress\/\" \/>\n<meta property=\"og:site_name\" content=\"Magoosh Company Blog\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-15T09:00:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/magoosh.com\/blog\/files\/2017\/03\/Magoosh-Team-11.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Bhavin Parikh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/s3.amazonaws.com\/magoosh-company-site\/wp-content\/uploads\/2017\/03\/15074907\/Magoosh-Team.png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Bhavin Parikh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/magoosh.com\/blog\/silver-bullet-diversity-progress\/\",\"url\":\"https:\/\/magoosh.com\/blog\/silver-bullet-diversity-progress\/\",\"name\":\"There\u2019s no \u2018silver bullet\u2019 to increasing diversity, but here\u2019s how we\u2019re making progress. - 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